The Swimmers

Netflix Germany

Client:

Netflix

Media:

TVC, (D) OOH

Partners:

Wavemaker, Chunk, Sublime, Spreeproduktion

“The Swimmers” tells the incredible true story of the Syrian sisters Yusra and Sarah Mardini. Our “Arabic Campaign” was a first of its kind in Germany and set an example for inclusive communication: The entire campaign was created in Syrian Arabic. Our highly emotional TV spot “A Mother’s Wish” was the first one ever to air in Syrian Arabic in Germany.

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A donation campaign with UNHCR and a screening event for influencers and journalists completed the campaign.

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